Privacy Policy

www.increasealtitude.com (WEBSITE) is brought to you by Altitude Accounting Limited, a company incorporated and registered in England and Wales under company number 11609127. Our registered office is First Floor, 129 High Street, Guildford, GU1 3AA.

Privacy policy index

Last updated: 25 June 2021

Why should you read this policy?

We take the privacy of visitors to our Website (YOU) very seriously. Please read this privacy policy (POLICY) carefully as it contains important information about how your personal data will be used.

For the purposes of the General Data Protection Regulation and all other relevant legislation, Altitude Accounting Limited (‘WE’ OR ‘US’) is the ‘data controller’ (ie the company who is responsible for, and controls the processing of, your personal data).

Definitions

The following terms used in this policy shall have the meanings set out in the UK GDPR:
Consent
Controller
Personal Data
Processing
Processor
Profiling
Recipient
Special category personal data
Third party

Personal data we may collect about you

Information that you provide

Personal information about you (such as your name, email address, phone number) will be obtained, whenever you complete forms on the Website.

We will also obtain personal information you provide when you send feedback, post material, contact us for any reason and by any medium, sign up to a service, share information via the Website’s social media functions, complete a survey or report a problem with the Website.

When you engage us to provide services to you, the personal data we ask you to provide will vary depending on the nature of the engagement. Examples of the kind of data we may require include (in addition to the above):

Employment data such as employer, job title, salary
Financial data such as income, taxation, investment and bank account details
Personal data such as identification, date of birth, gender, and relationship status

When you engage our services, we may occasionally ask you to provide special category personal data. If such data is requested, you will be given additional information as to why it is being requested and how it will be used. We request that you do not provide special category data to us unless we have requested it.

We may retain a record of any contact you make with us.

Personal information about other individuals

If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

give consent on his/her behalf to the processing of his/her data;
receive on his/her behalf any data protection notices;
give consent to any transfer of his/her data;

Information from third parties

Occasionally we may receive information about you from other sources (such as credit reference agencies), which will be added to the information already held about you in order to help us supply our services and products to you.

Information that will be collected automatically

Cookies

We may monitor your use of the Website through the use of cookies and similar tracking devices. For example, we may monitor how many times you use the Website, which pages you go to and traffic data. This information helps to build a profile of users to the Website. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on the use of cookies on the Website, please see the sections on cookies below.

Device information

We may also collect information about your device each time you use the Website. For example, we may collect information on the type of mobile device that you are using and its unique device identifier (for example, the IMEI number, the device’s mobile phone number, or the MAC address of the device’s wireless network interface), the type of mobile browser that you are using, the mobile operating system that you are using, mobile network information and the time zone setting.

How your personal data will be used

We will use your personal data for the following purposes:

to help identify you and any matters you have previously engaged us to provide services for;
administration;
research, statistical analysis and behavioural analysis;
customer profiling and analysing your purchasing preferences;
marketing—see ‘Marketing and opting out’, below;
fraud prevention and detection;
carrying out our obligations arising from any contracts entered into between you and us;
billing for our services;
credit scoring and credit checking—see ‘Credit checking’, below;
customising the Website and its content to your particular preferences;
to notify you of any changes to the Website or to our services or products that may affect you;
improving our services.

What is our lawful basis or grounds for using your personal data?

Under laws that are designed to protect your personal data, we need to have what is called a lawful basis each time we use, share or otherwise process your personal data.

In most cases, our processing of your personal data is necessary for the performance of our services to you.

We may also need to process your personal data to comply with any legal obligations which may be applicable.

Certain uses of your personal data, or other processing activities, may not be strictly necessary to perform our services to you, however, they may be necessary for the purposes of our legitimate interests or the legitimate interests of a third party. They may also be in your interest.

When we say “legitimate interests”, we mean our (or a third party’s) interests in enabling us to provide our services to you as efficiently and securely as possible. For example, we may choose to use a third party to store your personal data; we may do this in part because our use of that service means that your personal data is more secure.

In the absence of another lawful basis, we may request your consent to process your personal data; for example: to collect your information via cookies (see the Cookies section of this privacy notice); when you fill in a form on our website; or sometimes when we or our business partners wish to contact you for marketing purposes. You may revise your consent at any time.

List of subprocessors

The following is an up-to-date list (as at the date at the top of this page) of the names of Altitude’s key subprocessors and the purposes for which they process personal data, as well as which clients these are potentially applicable to.

Entity name	Purpose	Clients
Senta SaaS Limited	Senta is a cloud-based practice management platform. Altitude uses Senta to manage all client data relating to agreed/approved engagements and schedules of work.	All clients
Practice Ignition Limited	Practice Ignition is a cloud-based proposal management application. Altitude uses Practice Ignition’s proposal management software, client billing software and recurring billing software to manage all client engagements and payments.	All clients
Zapier Inc.	Zapier is a global remote company that allows end users to integrate the web applications they use. Altitude use Zapier to remotely connect and automate actions between a number of cloud-based applications.	All clients
Xero (UK) Limited	Xero is online accounting software for businesses to connects your bank, accountant, bookkeeper, and other business apps. Altitude uses Xero as to manage its own business and its client business accounts.	All clients
Futrli	Futrli is AI-powered cash flow prediction and planning software. Altitude uses Futrli in collaboration with Xero to help businesses to make the right decisions.	All clients
Intuit (QuickBooks) Inc.	QuickBooks is an accounting software package developed by Intuit. Altitude uses QuickBooks when clients are migrating to Xero or need to access digital historical records.	Any client with prior approval
Sage (UK) Limited	Sage is an accounting software package. Altitude uses Sage when clients are migrating to Xero or need to access digital historical records.	Any client with prior approval
Taxfiler Limited	Taxfiler is a cloud solution for preparing and filing accounts, tax and MTD VAT returns. Altitude uses Taxfiler to manage ongoing client engagements.	All clients
TimePeace Advisors Limited	TimePeace Advisors are a technology consultancy business helping small businesses with their digital transformation challenges. Altitude employs TimePeace to project manage and implement new business technologies.	All clients
MailChimp	MailChimp is an email marketing platform providing Altitude with email marketing and communications software to Altitude clients and contacts.	All clients
Momentive Inc. (formally Survey Monkey)	Momentive is an experience management company that offers cloud-based software that allows Altitude to run online surveys, feedback and insight campaigns with clients and contacts.	All clients
HubSpot Inc.	HubSpot is a cloud-based customer relationship management (CRM) platform. Altitude uses HubSpot’s CRM to manage communications via an online chat function, custom workflows and direct email/conversation marketing.	All clients
RockLobster LLC (Contact Form 7)	Contact Form 7 is a contact form management plugin designed for WordPress websites. Altitude use this to record and manage enquiries via the website www.increasealtitude.com	All clients
Microsoft	Microsoft provides Altitude with cloud services. Their compliance offerings in respect of information security are numerous and can be found here https://www.microsoft.com/en-us/trustcenter/compliance/complianceofferings	All clients
WP Engine Inc.	WP Engine are an ISO 27001 compliant web hosting company for the Altitude website and web applications. The Altitude website and applications are hosted on web servers located in the UK. All personal data hosted at WP Engine is encrypted.	All clients
The Float Yard Ltd	Float is a real-time cash flow forecast application. Altitude uses Float in combination with Xero to help clients to help businesses to make the right decisions.	All clients
BizInk	BizInk provides digital marketing support services to Xero Partners and Practice Ignition. Altitude uses both Xero and Practice Ignition as part of our onboarding and client management program.	All clients
Inform Direct	Inform Direct is a digital company secretarial service. Altitude uses Inform Direct to manage and automatically monitor business items including Companies House filing due dates, basic company details, registered office addresses, officers and PSCs, shareholders and their shareholdings, officer and PSC service addresses, residential addresses, share transactions and dividends and mortgages and charges	Any client with prior approval.

Marketing and opting out

If you give your consent, we may contact you by mail, telephone, sms, text/picture/video message or email, about; services, promotions, special offers and charitable causes that may be of interest to you. If you prefer not to receive any further direct marketing communications from us or our business partners, you can opt out at any time. See further ‘Your rights’, below.

Where we have a lawful basis for doing so, we may share your personal data with organisations who are our business partners and we or they may contact you (unless you have asked us or them not to do so) by: mail, telephone, sms, text/picture/video message or email, about; products, services, promotions, special offers and charitable causes that may be of interest to you. If you prefer not to receive any further direct marketing communications from us or our business partners, you can opt out at any time. See further ‘Your rights’, below.

The Website may contain links to other websites or apps which we or our partners own, or websites or apps of our partners or third parties. Please note that if you follow any of these links, the websites, apps and services provided through them will have their own privacy policies/terms of use. We do not accept any responsibility or liability for their respective privacy policies/terms of use or the collection and use of any personal data collected through these websites, apps or services. Please ensure that you review the relevant privacy policies/terms of use prior to providing any personal data to, or using these websites, apps and services.

Disclosure of your personal data

We may disclose your personal data to the following categories of recipients:

other companies that become partners or part of a group with Altitude Accounting Limited;
a third party who acquires Altitude Accounting Limited or acquires substantially all of its assets, in which case the personal data shall be one of the acquired assets;
our agents and service providers;
law enforcement and regulatory agencies in connection with any investigation to help prevent unlawful activity or as otherwise required by applicable law;
business partners in accordance with the ‘Marketing and opting out’ section above
government agencies such as HMRC and Companies House

Keeping your data secure

We only engage data processors in accordance with Article 28 of the UK GDPR. As such, all data processors we engage commit to having in place appropriate technical and organisational measures to safeguard personal data. While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet.

Where we transfer data to third countries or international organisations, we do so only where either:

The country has an adequacy decision
An appropriate safeguard applies in accordance with Article 46 of the UK GDPR; for example, Binding Corporate Rules or Standard Contractual Clauses
You have provided your explicit consent
There exists another situation where the transfer is permitted under applicable data protection legislation

What you can do to keep your information safe

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Monitoring

We may monitor and record communications with you (such as emails) for the purpose of quality assurance, training, fraud prevention and compliance.

Your rights

We will collect and store information about you as detailed above. You provide us with your consent by choosing to provide your personal details when you contact us, complete our forms on our website and when you use our service and by reading and agreeing to this Privacy Policy.

You can change your mind or remove or add your consent at any time.

You have the RIGHT OF ACCESS to your personal records or other information that we hold about you.
There is no administrative charge for this service.
You have the RIGHT TO RECTIFY ANY ERRORS in the data we hold about you. If any data or information we hold about you is inaccurate, or out of date, please contact us and we will correct this immediately.
You have the RIGHT TO HAVE THE DATA WE HOLD ABOUT YOU ERASED.
If you wish us to continue to store your information but WISH US TO KEEP YOUR DATA SEPARATE and not process it in any way, please let us know.
You have the right to ask us to STOP PROCESSING YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES. We will retain your name and contact details in our unsubscribe file in order to respect your request not to hear from us. You may also specify that you object to direct marketing by particular channels such as by email or telephone. If this is the case, please specify the channels you are objecting to in your communications with us.
You have the RIGHT TO DATA PORTABILITY. If you wish to obtain your data for your own purposes across different services, we will provide this information to you in a CSV file. There is no administrative charge for this service.
You have the RIGHT TO OBJECT TO ANY DIRECT MARKETING.

To assert any of your rights set out above, you should send your request in writing to us at elevate@increasealtitude.com.

You will need to provide proof of identity and address (e.g. a copy of your driving license or passport, and a recent utility or credit card bill); and specify the personal data you want access to, amended or removed.

How long will we store your data

We will store your data for as long as necessary for the purpose of processing. The data may be deleted in the following circumstances:

You have withdrawn your consent to data processing
The original purpose for processing the data is no longer relevant or cannot be performed any more.
The data is no longer up to date or accurate.

How we dispose of your data

All our data is stored digitally, either on our hardware or in cloud services. Deletion of data from cloud services is performed in accordance with the service providers’ instructions. Any of our own hardware that has contained personal data shall be securely destroyed.

Children

Altitude Accounting Limited only offers services to individuals over the age of 18. In using our services, you confirm that you have read and consented to this Policy and verify that you are over the age of 18.

Use of cookies

A cookie is a small text file which is placed onto your mobile (or other electronic device) when you access the Website. We use cookies and other online tracking devices on the Website to:

obtain information about your preferences, online movements and use of the internet;
carry out research and statistical analysis to help improve the Website content, products and services and to help us better understand our visitor and customer requirements and interests;
target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and
make your online experience more efficient and enjoyable.

The information we obtain from the use of cookies will not usually contain your personal data. Although we may obtain information about your device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you—but only where you voluntarily provide it (e.g. by completing an online form) or where you purchase goods or services from us.

In most cases we will need your consent in order to use cookies on this Website. The exception is where the cookie is essential in order for us to provide you with a service you have requested.

Cookie Consent (notification on homepage)

There is a notice on the Website home page which describes how cookies are used and which also provides a link to this Policy. You will be presented with an option to accept the terms of this Privacy and Cookie Policy. If you use this Website after this notification has been displayed to you, you warrant that you have consented to the use of cookies for the purposes described in this Website privacy policy. Please see the below section on how to turn off cookies.

Your consent status

Your current state: No consent given. Manage your consent.

Third party cookies

We work with third-party suppliers who may also set cookies on the Website which, for example, we may use to display video content. These third-party suppliers are responsible for the cookies they set on our Website. If you want further information, please go to the website for the relevant third party. You will find additional information in the table below.

Description of cookies

The cookies that we utilise on our Website are placed to fulfil such functions as allowing visitors to share content with a range of networking and sharing platforms, analysing how you use the Website and giving you a better more personalized experience.
Our Website uses the following cookies:

Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.

Cookies in use on our site

Cookie	Description
__hssc	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc	This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hstc	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_UA-178685360-1	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
AnalyticsSyncHistory	No description
bcookie	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
CONSENT	No description
cookielawinfo-checkbox-advertisement	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".
cookielawinfo-checkbox-functional	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	No description
hubspotutk	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
JSESSIONID	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
lang	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_gc	No description
lidc	This cookie is set by LinkedIn and used for routing.
messagesUtk	This cookie is set by hubspot. This cookie is used to recognize the user who have chatted using the messages tool. This cookies is stored if the user leaves before they are added as a contact. If the returning user visits again with this cookie on the browser, the chat history with the user will be loaded.
test_cookie	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
UserMatchHistory	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
VISITOR_INFO1_LIVE	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
vuid	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.
YSC	This cookies is set by Youtube and is used to track the views of embedded videos.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of the Website. For further information about cookies and how to disable them please go to: www.aboutcookies.org.

You can also adjust your consent status to reject cookies currently accepted:

Your current state: No consent given. Manage your consent.

Our contact details

We welcome your feedback and questions. If you wish to contact us or our Data Protection Representative, please send us an email to elevate@increasealtitude.com, specifying that the communication is for the Data Protection Representative. You can also write to us Altitude Accounting Limited, 127/131 High Street, Guildford, GU1 3AA.

Alternatively, talk to us.

Changes to this privacy policy

We may change this Policy from time to time. You should check this policy frequently to ensure you are aware of the most recent version that will apply each time you use the Website.

Data protection supervisory authority

The Data Protection Supervisory Authority in the UK is the Information Commissioners Office. Should you have any complaints about the way we handle your data, you may direct them to the ICO.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk